Imagine...
... yourself at age 80.
It's late afternoon, but you’re lying in bed. Not because you're sleepy — it’s simply the only position in which your body doesn’t hurt as much.
Your lower back throbs with a dull, constant pain that starts in the morning and doesn’t fade until night. Your knees burn as if filled with embers. Every breath is shallow, as if someone were gently but persistently pressing against your chest.
Your fingers are stiff and tremble when you try to pick up something as light as a TV remote. The muscles you haven’t used for years have almost completely atrophied — you feel it every time you try to turn over in bed.
Your wife sits in the chair beside you. For years she has bent over while walking, as if trying to protect something that can no longer be saved. Every step is a short sigh — her post-surgery hips never fully recovered, and her knees refuse to cooperate even during the simplest movements.
Her hands tremble just like yours — both of you are prisoners of your own bodies, sitting across from each other like two shadows of the people you once were.
Your children come to visit. They are still relatively capable, but you see what they themselves have not yet noticed.
The same breathing pattern, with short breathlessness after climbing the stairs. The same curvature of the back when they sit down. The same complaints about back pain, “a stiff neck,” “a knee that cracks.”
A living image of your own mistakes — repeated in their movements, their posture, their lifestyle. Looking at them, you feel a cold, creeping fear that for decades your own lifestyle showed them exactly the path that ends here: in this bed, in this pain, in this dependence on others.
And your friends? Most are already gone.
The last twenty years have been a series of funerals more frequent than any other gatherings. Each year another person disappeared — someone with whom you once shared plans, dreams, ambitions. Only a few remain, also sick, also trapped in their own bodies.
Your circle of closest people shrinks, as if someone were slowly closing an entire generation behind the curtain of life.
Your grandchildren burst into the room, full of energy and light in their eyes.
They want you to get up and go with them to the garden. They want to play. They want you to be part of their world. But you know you can’t. You tried yesterday — and you spent the whole day recovering after three minutes of walking.
“Grandpa will rest today.” you say it softly, but you feel something deeper than bone crack inside you.
Your body has taken away your ability to be part of their lives.
When everyone leaves, only silence remains. Silence — and an awareness you can no longer push away:
It wasn’t old age that immobilized you.
It was years of postponing your health “for later.” Years of ignoring the signals. Years without movement, sleep, or self-care. Years without a plan for your body.
You stare at the ceiling and the most painful truth hits you — this story could have been different.
You could have been somewhere else — on a trail, on the move, alive. You could have been among those who keep going forward.
But today you are here — in bed, in pain, in regret.
With a story you built yourself, decision after decision, neglect after neglect.
And now an alternative story
You are 80 years old.
You’ve stopped on a mountain trail after hours of hiking. Cool, refreshing air fills your lungs. Your body is full of energy and satisfaction from the challenge you’re taking on. Your eyes delight in the fairytale-like mountain landscapes.
You look back and see your loved ones following you. Your wife easily keeps up with you because for decades you both invested in your health so you could enjoy life together for as long as possible. Your friends and children are not far behind either — your approach to health inspired everyone around you to take care of themselves.
Laughter and friendly teasing echoes through your whole group. Your daughter rolls her eyes at yet another one of your dry jokes, but you see joy and admiration in her gaze. You know that most of her friends’ parents already require constant care and are a burden on their children. And the only thing she has to worry about is keeping up with you on a steep trail. Yesterday by the campfire she told you that for her, this is the greatest gift parents can give their children.
If someone looked at your average age, they’d assume the only adventure within your reach is a prayer circle or a knitting workshop. And yet no one is asking for a break, because everyone is still full of strength and ready for many more hours of shared effort.
Well, almost everyone. Your grandchildren are panting heavily, unable to believe that this crew of grandparents has more energy than they do. You look at these teenagers with care and think that it’s probably high time to work on their health protocols. Otherwise, they will keep slowing everyone down during your mountain trips…
Which path will you take?
The same person.
Two different paths. Two different versions of old age.
In the first version you’re lying in bed, immobilized by pain, watching from a distance as the world continues without you. In the second you’re walking a mountain trail with your loved ones, full of energy, capability, and joy.
The difference doesn’t come from luck, genes or chance, but from the health capital you build — or neglect — throughout your entire life.
It is not old age that determines which story you end up in — you determine it through your everyday choices and proper preparation.
The path is not easy. On the contrary — it has many twists, dead ends, swampy corners.
You need a map that will help you navigate all the challenges and obstacles you will inevitably encounter along the way.
That map is the Longevity Investment Strategy — a system that lets you consciously accumulate biological assets and grow them like an investment portfolio.
What is the Longevity Investment Strategy?
As an entrepreneur, I’ve learned that in some areas we achieve much better results when we approach them similarly to how we approach business.
By that I mean that instead of spontaneous, undefined, short-term and chaotic effort, we execute a long-term plan where we set specific measurable goals, regularly gather feedback and use it to continuously improve our approach.
One of those areas is health, which I began treating similarly to how I treat my company, and thanks to that I managed to achieve extraordinary results.
The Longevity Investment Strategy is not a “how to live healthy” plan.
It is a system for long-term investing in your body that changes how you perceive health and provides tools that help you achieve the greatest long-term benefits.
What exactly does this mean?
Most often, until our body starts to fail us, we treat health as something default, unconditionally given to us.
And there’s nothing particularly strange about that, because on average, until around the age of 30, we’re able to function at a relatively high level even if we don’t pay attention to health.
Youth forgives a lot — I still remember my student days, when I could party all night, drink liters of alcohol, then get up for lectures in the morning, do a workout, and repeat that cycle for many days.
Youth gives a feeling of immortality, which makes it very hard for us to imagine old age or frailty at all. We simply don’t have a chance to experience it ourselves — until, most often, it’s already too late.
But something strange starts to happen once we pass 30. Our back hurts more often, we’re more out of breath after climbing several flights of stairs, we catch colds more frequently, and we feel worse after an all-nighter.
Around this age, our body stops regenerating “on its own,” and things we considered unchangeable start to fail more and more often.
Unfortunately, most of us ignore this moment, blaming a bad day, a stressful period at work, planetary alignment, or other equally convincing explanations.
But what is really happening to us then?
Without the right actions, after the age of 30:
- We lose muscle mass.
- After turning 30 we lose 0.5–1% of muscle per year.
- That’s why the body becomes less “springy,” the figure loses firmness, and everyday activities start to require more effort.
- Our muscle strength declines.
- Strength drops faster than mass — even by 2–3% per year.
- That’s why lifting groceries, getting up from the floor, or moving a table with your brother-in-law before a family dinner feels clearly harder than a few years ago.
- Our aerobic capacity (VO₂max) worsens.
- VO₂max drops by 5–10% per decade.
- That’s why you get tired faster, get out of breath on the stairs, and it’s harder to “catch your breath” after exertion.
- Our metabolism slows down.
- Resting metabolic rate decreases with age.
- That’s why it’s easier to gain weight even if you “eat just like you always have.”
- Visceral fat increases.
- The body starts storing more fat around the internal organs.
- That’s why the belly becomes more protruding and the waist harder to maintain — even at a stable body weight.
- Glucose regulation worsens
- Cells become less sensitive to insulin.
- That’s why you feel more drowsy after meals, experience energy crashes, mood swings, or “ravenous hunger.”
- Bone density declines.
- After around age 30–35, bones lose minerals faster than they rebuild them.
- That’s why you may feel back pain, greater stiffness, or more frequent “cracking,” and your risk of injury increases.
- Our sleep and recovery worsen.
- Melatonin production decreases and sleep architecture worsens.
- That’s why it’s harder to fall asleep, you wake up more often, and in the morning you feel “fog” instead of being refreshed.
- Flexibility and mobility decrease.
- Collagen regenerates more slowly, and joints lose their full range of motion.
- That’s why you feel morning stiffness, “pulling” when you bend over, and an overall stiffening of the body.
- The immune system weakens.
- The process of immunosenescence starts to weaken the production and quality of immune cells.
- That’s why infections appear more often, are more severe, and knock you out of rhythm more easily.
- Inflammation and oxidative stress increase.
- Chronic low-grade inflammation in the body (“inflammaging”) increases.
- That’s why you feel more fatigue, recover more slowly, and your skin and tissues age faster.
- Brain function slows down.
- The speed of neural conduction and the ability to process information quickly decline.
- That’s why it’s harder to concentrate, you “overload” from thinking more quickly, and you forget small things more often.
Degeneration has already begun, but you don’t want to see it, because you still remember how not long ago you got away with everything. So you suppress the truth or, if it’s too obvious — you accept this state, telling yourself that this is how it has to be and nothing can be done.
You silence your conscience so you don’t have to notice that in reality, a lot could have been done, but it would have required significant changes in your life and admitting that in many areas your perspective on your body was wrong.
You accept that your peak condition is behind you and agree to live at a lower standard, hoping that maybe it’s not great — but at least it won’t get any worse.
And yet this is only the beginning of the trouble.
Did you blow your savings on stupid things?
The elements mentioned above, such as muscle mass, aerobic capacity, or the brain’s cognitive abilities, are resources that each of us receives for free at the start of this adventure called life.
We should view them as assets, as a currency. We have a limited amount of them, although in youth it feels as if they were infinite.
And just like with savings — we can grow them so that we can benefit from them in the future.
Or we can squander them and blow our future.
The bad news is that after turning 30, all these health resources (like, for example, the muscle mass mentioned earlier) start to shrink and degrade on their own.
The good news is that by taking the right actions we can not only stop their loss — we can also grow them, just like we can do with our savings.
So what exactly is the Longevity Investment Strategy?
- A map
- It helps you see the whole health landscape and points you in the direction worth heading, guiding you through the tangled, contradictory world of health and longevity information.
- A guide
- It leads you step by step — from the fundamentals to advanced actions, without guesswork.
- A toolbox
- It gives you concrete methods, protocols, and technologies you can apply right away.
- A metaphor
- It lets you think about health like a portfolio of assets that can be consciously built and protected.
- A source of motivation
- It gives meaning to everyday choices and helps you persist when it’s hard to see immediate results.
- A manifesto
- It expresses the belief that longevity and health are a choice, not a lottery.
- A paradigm shift
- It shifts the focus from reacting to disease to actively, long-term accumulating health.
Are you ready to push the first stone that can trigger an avalanche of changes in your life?
If so — click the blue right arrow button below and keep reading.
P.S. - If you're reading this on your phone, there's a icon in the top left corner that, when clicked, will expand the side menu with all the lessons.